The mission of the Holyoke Food & Fitness Policy Council is to create and sustain a more healthy and vibrant Holyoke through the development of programs, policies, community leadership and advocacy.


The HFFPC is dedicated to bringing together community partners to realize its vision of comprehensive, community-driven change that enhances opportunities for children and their families to access healthy foods and physical activity.


  • Create positive change through collaborative resident efforts.
  • Promote policy and environmental changes to address food and fitness issues.
  • Establish a community leadership council to promote resident involvement and leadership.
  • Encourage collaboration of agencies to coordinate food and fitness programming.
  • Encourage more efficient and effective use of private and public funds by identification and reduction of duplication of services.
  • Encourage awareness of currently available community services.
  • Improve the quality of life for all residents.
  • Promote the strategic use of available funds to encourage community economic development and entrepreneurship.
  • Evaluate programs for effectiveness in order to serve as a resource to other communities.
  • Advocate for legislative objectives both locally and statewide as it relates to the goal and vision of the HFFPC.


The Holyoke Food Policy Council was started in 1995 to address issues of food access in Holyoke. In 2007 the W. K. Kellogg Foundation awarded a planning grant to the Holyoke Food Policy Council to become the Holyoke Food and Fitness Policy Council (HFFPC) and coordinate the facilitation of a collaborative city-wide effort to promote and sustain a healthier and more vibrant Holyoke. The HFFPC was charged with the task of coordinating an intensive two year planning process as a vital ongoing forum for networking, advocacy and strategic coordination of efforts, and was awarded further financial support to implementation of the project goals. In January 2010 the HFFPC began the implementation phase of the Food and Fitness program as a joint partnership with community members, agencies and youth, with staff support from the three core implementing partners: the Holyoke Health Center, Nuestras Raices and the Greater Holyoke YMCA, and was awarded another round of W.K. Kellogg funding in January 2013 to continue this work moving forward.  The project has built a large network of collaborating partners, and continues to affect positive changes through the three strategic areas of Access to Healthy Food, School & Community Wellness, and Built Environment / Active Living.